Tubular Labs, which powers manufacturers like Warner Brothers, Microsoft, Twitch, and CBS Interactive, is the main firm for social video analytics. Their 2019 report for on-line viewership confirmed robust outcomes for MMA organizations.
Main the best way with 14.6 billion views throughout all platforms was World Wrestling Leisure (WWE), however two of the highest 5 are acquainted names within the area of fight sports activities: ONE Championship and the UFC.
ONE got here in barely behind the Nationwide Soccer League (NFL) with 5.6 billion cross-platform views whereas the UFC rounded out the highest 5 with 3.eight billion views.
As cord-cutting continues to form how followers entry their favourite sports activities, ONE and the UFC are on the forefront of offering followers with content material choices by on-line platforms. Each organizations leverage their social media platforms (YouTube, Twitter, Fb, and so forth.), however every additionally offers followers with entry to occasions by digital apps.
As world sports activities properties, each have discovered methods to leverage their on-line platforms to succeed in the lots.
The worldwide COVID-19 pandemic has put a halt to many sporting occasions throughout the globe in 2020. Nonetheless, the numbers from Tubular Labs exhibits that sporting occasions are well-positioned for continued progress in a post-coronavirus world. The worldwide attain by on-line viewership might help bridge cultural divides and open entry to followers wherever on this planet.
Together with WWE, the combined martial arts world is ready to present the broad attain of its sport. It’s a really worldwide sport, and its followers are desirous to devour as a lot content material as they’ll view.
The information from 2019 exhibits that each outstanding organizations have supplied a vibrant future for combined martial arts.
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