In late 2014, Final Combating Championship (UFC) inked a six-year take care of Reebok to be its official supplier of all attire worn by fighters throughout battle week and on battle evening.
The deal – value an estimated $70 million – additionally noticed particular person sponsorships for fighters exit the window. Whereas athletes have been nonetheless allowed to take care of their sponsors, they weren’t allowed to show some other firm’s emblem throughout any UFC-related occasion apart from Reebok. That finally pressured many sponsors to bolt, drastically decreasing fighter’s pay outdoors of their set wage from the promotion.
Positive, the Reebok deal additionally got here with sponsorship money for the fighters, however it largely paled compared to what most have been used to getting.
However in accordance with UFC president, Dana White, UFC and Reebok won’t renew their deal after this 12 months, as he took to “The Schmozone” to trace at which firm might be its subsequent accomplice.
“Clearly I can’t let you know that,” White mentioned when requested if NIKE, Underneath Amour or Venom could be the brand new uniform distributor for the promotion. After additional urgent, White finally revealed that “Sure, a type of three.”
Underneath Armour was within the working earlier than Reebok finally gained out six years in the past, whereas Venom has lengthy been a staple within the blended martial arts (MMA) attire scene. And naturally Nike – maybe the most important sports activities attire model on the planet – has had shut ties to massive stars equivalent to Jon Jones and Anderson Silva up to now, although “Bones” was finally dropped for his out-of-the-cage mishaps.
Whether or not or not the athlete sponsorship any construction adjustments with the brand new accomplice, stays to be seen. Any guess as to who you suppose will finally win out?