Sean O'Malley, Dana White
Picture Credit score: @ufc on Instagram (photographer not listed)

Sean O’Malley has claimed that Rebook solely paid him $3k as a part of their sponsorship deal, regardless of him producing the corporate over 1,000,000 {dollars} in gross sales.

The UFC’s underpayment of fighters has grow to be a sizzling subject as of current, and its sponsorship take care of Reebok isn’t any exception.

In 2015, the group signed a six-year settlement with the clothes firm. As a part of the settlement, Reebok would provide all fighters’ attire. This is able to additionally imply that fighters couldn’t symbolize their very own sponsors throughout or round their fights. Some fighters even have customized attire beneath the Reebok banner.

A type of fighters is Sean O’Malley, whose quirky model is mirrored in his “Suga Present” Reebok shirts and kit. Following his skyrocket to fame and up to date KO win over Eddie Wineland, his shirts have been flying off the cabinets. In response to O’Malley, he was paid extremely low royalties given the success of his clothes.

“I acquired royalties from Reebok,” O’Malley stated on Brendan Schaub’s Meals Truck Diaries. “If I learn it proper, which I feel I did—and I even despatched it to my dad like, ‘Did I learn this proper?’ He stated sure, so until we each can’t learn. They revamped 1,000,000 {dollars} on all my merch, and I acquired like $3,000.

“It’s ridiculous. I assumed I acquired 15%, however they’re like ‘Nicely, you get 15% of this, however of this, after which these guys get it, and you then get 50% of that.’ I’m like holy sh*t,” O’Malley added. “Then, they make all these candy shirts on Reebok … and I’m like don’t purchase that!”

All athletes make a good portion of their revenue from model and sponsorship offers. Although O’Malley couldn’t give actual numbers or specify if the million-dollar sum was gross or web income, it actually seems that the fighter obtained the brief straw within the UFC-Reebok fighter deal.

If O’Malley needs extra management over his branding and sponsorships, he may need to observe within the footsteps of MMA celebrity, Conor McGregor. The Irishman is a extraordinarily rich after creating his personal whiskey model and clothes firm. One good thing about the UFC-Reebok deal is that fighters are allowed to rock their very own sponsorships or firms outdoors of the cage. O’Malley may benefit from that together with his personal merch.

Additionally, O’Malley won’t need to take care of Reebok for for much longer as the corporate’s contract with the UFC is nearing its finish. The present deal is ready to run out on the finish of 2020. In response to experiences, the UFC is in talks with different main sporting manufacturers and are taking a look at their choices.