A number of well-known UFC stars, together with Corridor of Famer Urijah Faber, have signed on with the sports activities company owned by entrepreneur Gary “Vee” Vaynerchuk.

VaynerSports will signify former interim light-weight champion Tony Ferguson, former interim welterweight champion Colby Covington and Faber, amongst others, it was introduced Tuesday morning.

The company is including a fight and motion sports activities division to associate with its soccer division, per a launch. The baseball and esports branches of VaynerSports additionally simply launched earlier this month.

MMA agent Lloyd Pierson is bringing the crop of fighters — which additionally contains former UFC middleweight champion Chris Weidman, former UFC light-weight champion Eddie Alvarez, UFC heavyweight contender Curtis Blaydes and MMA legend Vitor Belfort — with him to VaynerSports from Ballengee Group, his earlier agency. Sarah Zemonek will be part of VaynerSports from Ballengee, as properly, to run the day-to-day administration of the fighters, the discharge acknowledged.

“The purpose of the brand new division is to make sure these athletes obtain related fights and advantages loved by different skilled athletes,” VaynerSports co-CEO Greg Genske mentioned in a press release. “Not solely do these women and men tackle nice dangers within the Octagon, in addition they function the lifeblood of an business that has blossomed right into a multi-billion-dollar, revenue-generating machine. The ability and charisma of those younger women and men are certain to propel the MMA business to even higher income development sooner or later, and our job at VaynerSports is to make sure the athletes share in that development.”

VaynerSports started in 2016 as a soccer company. It’s run by Genske and fellow co-CEO AJ Vaynerchuk, the brother of Gary Vaynerchuk. “Gary Vee,” the co-owner of VaynerSports, is a distinguished businessman, motivational speaker and web persona.