Tony Ferguson, VaynerSports
Picture through @ufc on Instagram

VaynerSports, a expertise company that’s already established in skilled soccer, baseball and e-sports, has entered the MMA business.

This information was first reported by veteran MMA reporter Mike Russell, and confirmed in a launch on Tuesday.

The MMA division of VaynerSports will likely be run by Lloyd Pierson, an agent that previously labored with Ballangee Group. The company has already signed a bunch of high-profile fighters within the UFC and ONE Championship, together with former interim UFC light-weight champion Tony Ferguson, former UFC and Bellator light-weight champion Eddie Alvarez, former UFC mild heavyweight champion Vitor Belfort, former UFC middleweight champion Chris Weidman, former WEC featherweight champion Urijah Faber, and UFC heavyweight contender Curtis Blaydes.

“During the last a number of years, I’ve watched what (VaynerSports) have been capable of accomplish, and the sport altering strategy they bring about to the expertise administration world,” Pierson stated in a press release (h/t MMA Junkie). “I imagine including the Vayner platform will allow the game, and the manufacturers of particular person fighters, to push the boundaries even additional. I’m assured this partnership will assist the game change into much more mainstream.”

VaynerSports was co-founded by brothers Gary and AJ Vaynerchuk. The previous is happy concerning the alternative to start out representing MMA fighters.

“At our core, VaynerSports focuses on taking a unique strategy than the normal company mannequin by leveraging our distinctive backgrounds in enterprise, media and branding,” Vaynerchuk stated. “I imagine no group of athletes are extra underserved than these in combined martial arts. These women and men have each the expertise and starvation to achieve and out of doors of the octagon.”