A brand new firm has entered the MMA administration circle, and a few notable fighters are represented.

VaynerSports, which was co-founded by Gary Vaynerchuk and brother AJ Vaynerchuk and serves as a expertise company in soccer, baseball and gaming, now has added a fight and motion sports activities divisions to its portfolio.

Purchasers signed to VaynerSports embrace former interim UFC light-weight champion Tony Ferguson, former UFC and Bellator light-weight champion Eddie Alvarez, former UFC gentle heavyweight champion Vitor Belfort, former UFC middleweight champion Chris Weidman, UFC Corridor of Famer Urijah Faber, and UFC heavyweight contender Curtis Blaydes.

Lloyd Pierson, previously of Ballengee Group, will head the administration’s MMA division and be joined by Sarah Zemonek, who will deal with day-to-day shopper operations.

“Over the past a number of years, I’ve watched what (VaynerSports) have been capable of accomplish, and the sport altering strategy they create to the expertise administration world,” Pierson stated in a press release. “I imagine including the Vayner platform will allow the game, and the manufacturers of particular person fighters, to push the boundaries even additional. I’m assured this partnership will assist the game turn into much more mainstream.”

The Vaynerchuk brothers co-founded VaynerSports in 2016. Gary, who launched VaynerMedia in 2009, is a well-known entrepreneur and speaker who has amassed a major social media following to go with his numerous enterprise ventures.

AJ expressed pleasure to convey MMA fighters into the fold of the enterprise and stated he sees the game as a great match for the general imaginative and prescient of the corporate.

“At our core, VaynerSports focuses on taking a unique strategy than the standard company mannequin by leveraging our distinctive backgrounds in enterprise, media and branding,” Vaynerchuk stated. “I imagine no group of athletes are extra underserved than these in combined martial arts. These women and men have each the expertise and starvation to achieve and outdoors of the octagon.”